Policy Branding: Based on the “Dae-Ja-Bo” branding modules—the core of Gwangju City’s transportation policy—citizens can freely create everything from map graphics to character designs. Through this process, they experience the policy not as a mere “message to be received,” but as an “active process of participation.”
This generative identity structure encourages citizens to engage with public policy both directly and indirectly, helping them naturally develop a deeper understanding of and affection for urban initiatives. The Gwangju Dae-Ja-Bo branding project serves as an attempt to connect policy, daily life, and visual language into a single cohesive system, offering a new model for the possibilities of urban policy branding.
Misc.
PUBLICATIONS & OTHERS
Citizen-Participatory Brand Design: The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of "connecting through a single line," the...
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Branding for a Cultural Space: This project utilizes a stencil as a formative tool to implement a "Do-Able" identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a "set of rules for creation," aiming to expand...
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Policy Branding: Based on the "Dae-Ja-Bo" branding modules—the core of Gwangju City’s transportation policy—citizens can freely create everything from map graphics to character designs. Through this process, they experience the policy not as a mere "message to be received," but as an "active process of participation."
This generative identity structure encourages...
[MORE →]
Creating Your Own Brand: This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then...
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