Branding for a Cultural Space: This project utilizes a stencil as a formative tool to implement a “Do-Able” identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a “set of rules for creation,” aiming to expand the process of citizens directly generating graphics and typefaces into a core brand experience.
Citizens utilize the stencil—the formative system of the Pohang Module Identity—to produce visual elements by directly combining characters, graphics, and patterns. By using simple and repeatable tools, the educational program is designed to lower the barrier to design while ensuring consistency in the results within a defined set of rules. Notably, the outcomes created by citizens are applied as actual signage and graphic elements within the complex cultural space, establishing a structure where the environment is filled with the participation and traces of the community. Through this process, Pohang’s complex cultural space transcends being a mere functional facility and expands into a venue for visual culture co-created by its citizens.
