{"id":158,"date":"2026-01-11T08:59:47","date_gmt":"2026-01-11T08:59:47","guid":{"rendered":"https:\/\/mixtypesetlab.mycafe24.com\/hello-world\/"},"modified":"2026-02-12T06:08:54","modified_gmt":"2026-02-12T06:08:54","slug":"ydbranding","status":"publish","type":"post","link":"https:\/\/mtstype.com\/en\/ydbranding\/","title":{"rendered":"Citizen-Participatory Brand Design"},"content":{"rendered":"

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Citizen-Participatory Brand Design: <\/b>The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of “connecting through a single line,” the project proposes a “Do-Able” branding approach that anyone can easily understand and utilize. This moves away from traditional urban branding methods that provide a finished product, instead aiming for a structure where visual culture expands through the voluntary participation and interpretation of the citizens.<\/span><\/p>\n

Citizens learn the basics of using the brand through two types of workshops. First, they experience the most fundamental principles of typography as if playing a game to understand the structure of visual language. This is followed by observing and interpreting Yeongdo\u2019s natural environment and daily culture from a graphic perspective. During this process, citizens discover their own aesthetic senses and modes of expression, experimenting with personalized visual manifestations within the city brand’s shared rules. These activities expand widely\u2014from individual branding for small business owners to free graphic expressions by children\u2014ultimately forming the foundation of a living visual culture unique to Yeongdo.<\/span><\/p>\n

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Projects<\/div>\n

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PUBLICATIONS & OTHERS<\/div>\n

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\n \n \"Citizen-Participatory\n <\/a>\n <\/div>\n\n
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\n Citizen-Participatory Brand Design: <\/b>The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of \"connecting through a single line,\" the... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Branding\n <\/a>\n <\/div>\n\n
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\n Branding for a Cultural Space: <\/b>This project utilizes a stencil as a formative tool to implement a \"Do-Able\" identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a \"set of rules for creation,\" aiming to expand... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Policy\n <\/a>\n <\/div>\n\n
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\n Policy Branding:<\/b> Based on the \"Dae-Ja-Bo\" branding modules\u2014the core of Gwangju City\u2019s transportation policy\u2014citizens can freely create everything from map graphics to character designs. Through this process, they experience the policy not as a mere \"message to be received,\" but as an \"active process of participation.\"\nThis generative identity structure encourages... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Creating\n <\/a>\n <\/div>\n\n
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\n Creating Your Own Brand:<\/b> This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating Your Own Brand: This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then expands into the city\u2019s official […]<\/p>\n","protected":false},"author":1,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

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