{"id":252,"date":"2025-01-29T02:30:41","date_gmt":"2025-01-29T02:30:41","guid":{"rendered":"https:\/\/mixtypesetlab.mycafe24.com\/github-stars-and-is\/"},"modified":"2026-02-12T06:08:20","modified_gmt":"2026-02-12T06:08:20","slug":"csbranding","status":"publish","type":"post","link":"https:\/\/mtstype.com\/en\/csbranding\/","title":{"rendered":"Branding for a Cultural Space"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”mtfs-inner-wrap” _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_row module_class=”mtfs-inner-img-grid” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mtstype.com\/wp-content\/uploads\/2024\/01\/project2_detail.jpg” title_text=”project2_detail” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”mtfs-inner-text-right” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”mtfs-inner-text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Branding for a Cultural Space: <\/b>This project utilizes a stencil as a formative tool to implement a “Do-Able” identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a “set of rules for creation,” aiming to expand the process of citizens directly generating graphics and typefaces into a core brand experience.<\/span><\/p>\n

Citizens utilize the stencil\u2014the formative system of the Pohang Module Identity\u2014to produce visual elements by directly combining characters, graphics, and patterns. By using simple and repeatable tools, the educational program is designed to lower the barrier to design while ensuring consistency in the results within a defined set of rules. Notably, the outcomes created by citizens are applied as actual signage and graphic elements within the complex cultural space, establishing a structure where the environment is filled with the participation and traces of the community. Through this process, Pohang’s complex cultural space transcends being a mere functional facility and expands into a venue for visual culture co-created by its citizens.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code module_class=”mtfs-last-code” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Projects<\/div>\n

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PUBLICATIONS & OTHERS<\/div>\n

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\n \n \"Citizen-Participatory\n <\/a>\n <\/div>\n\n
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\n Citizen-Participatory Brand Design: <\/b>The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of \"connecting through a single line,\" the... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Branding\n <\/a>\n <\/div>\n\n
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\n Branding for a Cultural Space: <\/b>This project utilizes a stencil as a formative tool to implement a \"Do-Able\" identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a \"set of rules for creation,\" aiming to expand... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Policy\n <\/a>\n <\/div>\n\n
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\n Policy Branding:<\/b> Based on the \"Dae-Ja-Bo\" branding modules\u2014the core of Gwangju City\u2019s transportation policy\u2014citizens can freely create everything from map graphics to character designs. Through this process, they experience the policy not as a mere \"message to be received,\" but as an \"active process of participation.\"\nThis generative identity structure encourages... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Creating\n <\/a>\n <\/div>\n\n
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\n Creating Your Own Brand:<\/b> This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating Your Own Brand: This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then expands into the city\u2019s official […]<\/p>\n","protected":false},"author":1,"featured_media":457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":13,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":556,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/252\/revisions\/556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/media\/457"}],"wp:attachment":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}