{"id":284,"date":"2021-01-29T03:33:27","date_gmt":"2021-01-29T03:33:27","guid":{"rendered":"https:\/\/mixtypesetlab.mycafe24.com\/title\/"},"modified":"2026-02-12T06:07:33","modified_gmt":"2026-02-12T06:07:33","slug":"ydpbranding","status":"publish","type":"post","link":"https:\/\/mtstype.com\/en\/ydpbranding\/","title":{"rendered":"Creating Your Own Brand"},"content":{"rendered":"

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Creating Your Own Brand:<\/b> This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then expands into the city\u2019s official brand identity.<\/span><\/p>\n

Participating citizens attend workshops with professional designers to discover visual cues from their daily experiences\u2014such as Yeongdeungpo\u2019s streets, shops, and living environments\u2014and develop them into graphic patterns and font forms. The resulting outputs embody individual identities while functioning as a collective visual language that reveals the diversity and complexity of Yeongdeungpo. This project proposes that a city brand should not be a single, finished image, but rather a continuous cultural process built through citizen participation and accumulation. In doing so, it presents a practical model for the future direction of urban branding.<\/span><\/p>\n

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Projects<\/div>\n

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PUBLICATIONS & OTHERS<\/div>\n

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\n \n \"Citizen-Participatory\n <\/a>\n <\/div>\n\n
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\n Citizen-Participatory Brand Design: <\/b>The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of \"connecting through a single line,\" the... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Branding\n <\/a>\n <\/div>\n\n
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\n Branding for a Cultural Space: <\/b>This project utilizes a stencil as a formative tool to implement a \"Do-Able\" identity approach, allowing anyone to participate in the act of expression. This project defines the brand not as a finished output, but as a \"set of rules for creation,\" aiming to expand... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Policy\n <\/a>\n <\/div>\n\n
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\n Policy Branding:<\/b> Based on the \"Dae-Ja-Bo\" branding modules\u2014the core of Gwangju City\u2019s transportation policy\u2014citizens can freely create everything from map graphics to character designs. Through this process, they experience the policy not as a mere \"message to be received,\" but as an \"active process of participation.\"\nThis generative identity structure encourages... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n \n
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\n \n \"Creating\n <\/a>\n <\/div>\n\n
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\n Creating Your Own Brand:<\/b> This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then... <\/div>\n\n [MORE \u2192]<\/a>\n <\/div>\n <\/div>\n\n <\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating Your Own Brand: This project is a citizen-participatory branding initiative where anyone living or active in Yeongdeungpo can design their own graphic patterns and Hangul typefaces. Moving away from traditional top-down urban branding, this project experiments with a bottom-up structure where citizens first create a visual culture, which then expands into the city\u2019s official […]<\/p>\n","protected":false},"author":1,"featured_media":464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":8,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":554,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/posts\/284\/revisions\/554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtstype.com\/en\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}