Citizen-Participatory Brand Design: The Yeongdo, Connecting through a Single Line identity is a citizen-participatory urban branding project designed to allow residents to directly express and expand upon the urban environment and lifestyle of Yeongdo, Busan. Centered on the simple and intuitive visual rule of “connecting through a single line,” the project proposes a “Do-Able” branding approach that anyone can easily understand and utilize. This moves away from traditional urban branding methods that provide a finished product, instead aiming for a structure where visual culture expands through the voluntary participation and interpretation of the citizens.
Citizens learn the basics of using the brand through two types of workshops. First, they experience the most fundamental principles of typography as if playing a game to understand the structure of visual language. This is followed by observing and interpreting Yeongdo’s natural environment and daily culture from a graphic perspective. During this process, citizens discover their own aesthetic senses and modes of expression, experimenting with personalized visual manifestations within the city brand’s shared rules. These activities expand widely—from individual branding for small business owners to free graphic expressions by children—ultimately forming the foundation of a living visual culture unique to Yeongdo.
